Today, marketing is all about messaging. More and more businesses are deploying chatbots to reach Facebook Messenger’s 1.3 billion monthly active users. Chatbot becomes a powerful marketing tool. Using BotStar Broadcast, you can send marketing notifications to all users to help engage customers and sustain their loyalty. Each time a user chats with your page via any channel - for example, Facebook Messenger or Website, they become a subscriber. With a broadcast message, you can easily message thousands of subscribers at once to notify them of content updates, news, or anything else pertinent to your business.
This article will help the bot operator understand the broadcast types, rules for sending broadcasts and how to set up a broadcast.
There are three different types of broadcasts you can send on Facebook Messenger, including: Subscription, Promotional and Follow-Up. Each type has its own rules and stipulations.
Why did Facebook create these rules?
Obviously, Facebook wants to make sure their users have a positive experience when using Messenger. And an important part of this is to avoid spamming users with advertising messages. So Facebook limits the number of promotional messages sent via Messenger. But the benefit of this rule is that you can send a promotional message to the right audience more effectively if they have become your subscriber.
Here’s a quick overview of the three types of broadcasts:
Send Broadcasts: Subscription
Subscription: Subscription broadcast messages can't contain ads or promotional materials, but can be sent at anytime regardless of time passed since last user activity.
These following steps will guide you to know how to request subscription messages:
Go to Settings > Messenger Platform
Scroll down to Advanced Messaging Features and click on Request
Then a pop-up window Request Subscription Messaging appears, select the type of message
Give examples of messages your Page will send
Here are some useful tips: You have to make sure the content about specific cases as well as make sure the given examples you send to Facebook for censorship are sample broadcasts, not the specific content you will send to the subscribers. Moreover, be sure not to send promotional broadcasts.
Tick for confirmation and click Save Draft
Click on Submit for Review and wait the Messenger team for approval, this process can take 3-5 days
Send Broadcasts: Promotional
Promotional: Promotional broadcast messages can contain ads and promotional materials, but can only be sent to subscribers who were active in the past 24 hours.
Here’s a great example to guide you to set up a promotional broadcast:
Here is the result after sending a promotional broadcast:
Send Broadcasts: Follow-Up
Follow-Up: After the end of 24 hour window you have an ability to send "1 follow up message" to these recipients. After that, you won't be able to send them ads or promotional messages until they interact with you again.
Here’s another example of a wonderful follow-up broadcast:
Here is the result after sending a follow-up broadcast:
Note: For more details, please see How to send a broadcast.