Today, marketing is all about messaging. More and more businesses are deploying chatbots to reach Facebook Messenger’s 1.3 billion monthly active users. Chatbot becomes a powerful marketing tool. Using BotStar
Broadcast, you can send marketing notifications to all users to help engage customers and sustain their loyalty. Each time a user chats with your page via any channel - for example, Facebook Messenger or Website, they become a subscriber. With a broadcast message, you can easily message thousands of subscribers at once to notify them of content updates, news, or anything else pertinent to your business.
This article will help the bot operator understand the broadcast types, rules for sending broadcasts and how to set up a broadcast.
There are three different types of broadcasts you can send on Facebook Messenger, including: Subscription, Promotional and Follow-Up. Each type has its own rules and stipulations.
Why did Facebook create these rules?
Obviously, Facebook wants to make sure their users have a positive experience when using Messenger. And an important part of this is to avoid spamming users with advertising messages. So Facebook limits the number of promotional messages sent via Messenger. But the benefit of this rule is that you can send a promotional message to the right audience more effectively if they have become your subscriber.
Here’s a quick overview of the three types of broadcasts:
Send Broadcasts: Subscription
Subscription: Subscription broadcast messages can't contain ads or promotional materials, but can be sent at anytime regardless of time passed since last user activity.
These following steps will guide you to know how to request subscription messages:
Step 1 Go to "Settings" -> "Messenger Platform"
Settings -> Messenger Platform
Step 2 Scroll down to "Advanced Messaging Features" and click on
Advanced Messaging Features
Step 3 Then a pop-up window "Request Subscription Messaging" appears, you have to select the type of message
Request Subscription Messaging
Step 4 Next you will give examples of messages your Page will send
Examples of messages
Here are some useful tips: You have to make sure the content about specific cases as well as make sure the given examples you send to Facebook for censorship are sample broadcasts, not the specific content you will send to the subscribers. Moreover, be sure not to send promotional broadcasts.
Step 5 Tick for confirmation and click
Step 6 Finally, click on
Submit for Review and wait the Messenger team for approval, this process can take 3-5 days
Submit for Review
Send Broadcasts: Promotional
Promotional: Promotional broadcast messages can contain ads and promotional materials, but can only be sent to subscribers who were active in the past 24 hours.
Here’s a great example to guide you to set up Promotional Broadcast:
You can send broadcast about services or new products to your subscribers:
Display Promotional Broadcast
Send Broadcasts: Follow-Up
Follow-Up: After the end of 24 hour window you have an ability to send "1 follow up message" to these recipients. After that, you won't be able to send them ads or promotional messages until they interact with you again.
Here’s another example of a wonderful Follow-Up broadcast:
You can send messages to ask your customers about their experiences after using your service or products to improve the quality of service and products.
Display Follow-Up Broadcast
How to Send Broadcasts
These following steps can help bot operator create a New Broadcast:
Step 1 Assuming you are in Broadcast List Screen, click
New Broadcast button in the upper right corner.
Create a New Broadcast
Step 2 New Broadcast form will show these fields including: Name, Broadcast Type, Broadcast Content, Target Audience, Notification Type and Schedule. You can Customize the fields
Customize the broadcast fields
Step 3 Click
Send Now or
Create to complete
Note: For more details, please read our documentation at Broadcast.